How to Communicate so your Clients will Remember

Mark Levison is presenting this month at Agile Ottawa. Reprising his Agile 2009 talk/workshop, this will be a fun evening looking at a much different side of Agile. The following from his blog

“How to Communicate so your Clients will Remember”

Gray726[1] I’m presenting at Agile Ottawa this month. The presentation is a reprise of my Agile 2009 session:

Learning: the Best Approaches for Your Brain”.

Do you mentor, coach, teach or just help other people? Do you wonder why after your greatest teaching moments people just don’t get it? In recent years neuroscience has started to provide us with a number of insights into what happens when we’re teaching. These insights make it clear that learning is really about building and reinforcing existing neural networks. Instead of providing lots of new ideas out of the blue, we need to understand the learners existing context and work with that. Instead of focusing on mistakes and errors, we need to focus on what good solutions look like.

Top 5 Reasons that traditional approaches to learning and mentoring fail:

  • Lead with the Abstract
  • Not Grounded in the Listeners experience
  • Passive students – i.e. Those just listening and taking notes, aren’t using all of the brain. They retain knowledge but don’t really understand it.
  • Rewards don’t work
  • High Fructose Corn Syrup


  • Students and Mentees will remember
  • Learn how to correct mistakes
  • Workshop Attendees will stay awake

Time and Date: Tuesday October 13th: Pizza + Networking from 6:00 – 6:30; Presentation from 6:30 to 8:00

Location: the Code Factory (2nd Floor – 246 Queen Street), you need to buzz for the elevator.

Agile Ottawa is a group for anyone interested in Agile Software Development in the Ottawa region. The group organizes events the 2nd Tuesday of every month at the Code Factory (2nd Floor – 246 Queen Street) – events usually begin at 6:30pm.

One response to “How to Communicate so your Clients will Remember

  1. Sound like a great talk. Wish I could be there.

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