With offices in New York, Atlanta, Los Angeles, and headquartered in Ottawa, Canada, You.i TV is revolutionizing the media and entertainment space with their app experience platform, You.i Engine.
What made you start your company?
After the launch of the iPhone in 2007, You.i TV co-founders Jason Flick and Stuart Russell saw a future where every experience, on every screen could be as fluid and immersive as the iPhone.
Was there a single moment that sparked the idea for your company?
The fluid and immersive animations associated with the original iPhone’s features (apps flying in, swiping left and right, etc.)
What is most fun aspect about your business? What is the hardest aspect about your business?
Most fun: Being able to powers apps for some of the world’s most recognizable brands, including Disney, TBS, TNT, CFL, and Sony Crackle
Hardest aspect: Constantly reimagining the TV space when it’s already in a high period of innovation and change.
What services/products do you offer?
You.i TV’s flagship product is You.i Engine, an app experience platform that lets TV and Media brands deploy video apps across mobile, tablet, game consoles, smart TVs, and OTT devices (Apple TV, Roku, Amazon Fire TV, etc.).
Designers create the interface of the app in Adobe After Effects and then export their files into You.i Engine, which then converts the files into a single C++ codebase which developers use to integrate backend integrations and business logic. All front-end changes can be made directly within Adobe After Effects, and with the back-end integrations already in place, media companies can easily reskin the app for each one of the brands they own.
What do you wish you had known before you started?
How in-flux the TV space was. You.i TV didn’t see how fragmented the TV industry had become until 4 years into the start of the business. On the plus side, our technology is now seen as a game changer after media brands have had time to tamper with native development and static TV app templates. The former is too expensive and the latter doesn’t provide a stellar experience for users.
When did you open? Why at that particular time?
You.i TV started in 2008. After the launch of the iPhone, all eyes were on interface design and it was the perfect time to capitalize.